My design
Design is not just my profession — it’s my passion. It lives within me and shapes how I see the world. Every detail that catches my eye becomes an opportunity to understand and analyze the reasoning behind each design decision.
I’m constantly evolving, exploring the latest trends while deepening my understanding of design’s fundamental principles. My goal is to bring value through problem-solving — breaking down complex challenges into manageable parts and addressing them with clarity and purpose.
When making decisions, I always consider the time and effort required for future adjustments. This mindset allows me to determine the right level of precision and confidence before taking action.
My background as a developer gives me a unique perspective on design. Understanding how things are built helps me bridge the gap between aesthetics and functionality — optimizing product architecture, ensuring technical scalability, and creating intuitive experiences where everything feels seamless.
Principles
Responsability
As designers, we have the ability to influence people’s decisions. Always guided by strong ethical principles and values.
Simple and Clear
Design exists to solve problems, not to create friction. The user must always remain at the center of every decision.
Memorable
Through design, the unique character of a service or product is enhanced. Users should form an emotional connection throughout the experience.
Process
-
Engage closely with the client to understand their needs and define clear objectives, ensuring alignment from the very start.
-
Analyze the product to identify usability issues, assessing their impact and frequency. Propose practical solutions for each problem to enhance the overall experience.
-
Leverage data to inform design decisions. Define KPIs to measure whether the product meets its objectives effectively.
-
Observe and understand users’ real needs and motivations. Gather insights from direct interactions with the product to guide improvements.
-
Develop UX personas and conduct benchmarking to inspire solutions. Create low-fidelity prototypes to validate ideas early in the process.
-
Establish a comprehensive style guide and design system. Build high-fidelity interactive prototypes to deliver a polished, consistent, and intuitive experience.